Professional Listing Audit
What is working, what is holding the listing back, what is being missed, and the questions guests are still left asking.
The audit
Everything that’s in the report.
One listing, examined against a fixed structure, and returned as finished copy you can paste in rather than a list of things to think about.
The report
Eleven sections, around 26 pages.
Every section is specific to your property. Where copy is recommended, the copy is written — not described.
Listing Optimization Score
A transparent 100-point assessment across seven categories, with the reasoning behind every number. Our internal measure, not an Airbnb metric.
Top 5 Priority Action Plan
On the first page, with an impact level, a time estimate and a cost for each change, plus the total implementation time.
5 Optimized Title Options
Character counts included, with the reasoning for the recommended one and when to use each alternative.
Full Description Rewrite
Complete and copy-and-paste ready, written to go straight into your listing without rewording.
Photo Order Strategy
The exact sequence for your existing photographs, with the first five positions explained one by one, plus which to reshoot, move or remove.
Photo Caption Recommendations
15 to 20 captions written to add what the photograph itself cannot show.
Amenities Audit
What to tick, what to surface, and what is worth buying, priced honestly in three tiers.
Guest Confidence Recommendations
The questions your listing leaves unanswered, with copy-ready wording for each.
Search, Discoverability & Conversion Review
Structured fields, amenity accuracy, location language, and why a guest should choose your listing over the next one.
30-Day Action Plan
A sequenced checklist, starting with what you can do tonight.
Included, not upsold
10 Ready-to-Post Social Posts
Written for your property and ready to schedule. Includes a carousel and a Reel shot list.
Custom AI Host Toolkit
15 prompts pre-loaded with your property's details for guest communication, reviews, marketing and operations. Works with ChatGPT, Claude or any similar assistant.
One Revision Within 7 Days
Factual corrections, reasonable copy adjustments, or a recommendation explained further. Just reply to the delivery email.
The score
One hundred points across seven categories.
Each category carries a weight, a score, the reasoning behind the number, and at least one specific improvement. Scores are not deflated to manufacture value or inflated to flatter — a genuinely strong listing scores strongly, and the report says so.
| Category | Points |
|---|---|
| First Impression | 15 |
| Photography & Presentation | 20 |
| Listing Copy | 20 |
| Amenities & Value Communication | 15 |
| Guest Confidence | 10 |
| Market Positioning | 10 |
| Conversion Readiness | 10 |
| Total | 100 |
This is our internal optimization score. It is not an Airbnb metric, is not produced by Airbnb, and has no relationship to Airbnb’s search ranking. It measures how well the listing is built to communicate, reassure and convert.
What the bands mean
- 90–100 Exceptional
- Very little holding this listing back. Refinement, not repair.
- 80–89 Strong
- A well-built listing with a few specific gaps worth closing.
- 70–79 Solid
- The fundamentals are there. Presentation and clarity are leaving value on the table.
- 55–69 Underperforming
- The property is likely stronger than the listing makes it look.
- 40–54 Needs Work
- Several core elements are working against the guest's decision.
- 0–39 Rebuild
- The listing needs to be reconstructed rather than adjusted.
What we examine
The full checklist.
First Impression
- Title clarity and differentiation
- Hero image effectiveness
- Immediate positioning: is it obvious what this place is?
- Clarity within the first three seconds
Photography & Presentation
- Opening sequence (first five photos)
- Visual storytelling and order logic
- Redundancy and near-duplicate images
- Key amenities actually shown
- Room progression a guest can follow
- Lifestyle appeal and staging
Listing Copy
- Opening paragraph strength
- Scanability and formatting
- Benefits communicated, not just features listed
- Specificity over generic description
- Clarity and plain language
- Relevance to the stated target guest
Amenities & Value Communication
- High-value amenities present and surfaced
- Differentiation from comparable listings
- Amenity communication across title, photos, copy and the amenity list
- Missed value signals
Guest Confidence
- Expectation setting
- Sleeping arrangements clarity
- Parking clarity
- Access and check-in clarity
- House rules clarity
- Common guest concerns answered before they are asked
Market Positioning
- Target guest clarity
- Uniqueness of the offer
- Location positioning
- Competitive differentiation
Conversion Readiness
- Calls to action where the platform allows them
- Objection handling
- Emotional appeal
- Ease of understanding the whole offer quickly
Who this is for
A good fit if…
- Self-managing short-term rental owners
- Airbnb hosts
- Vrbo and direct-booking owners
- Owners whose listing has not been touched since it went live
- New hosts who want the listing right before the first guest, not after the first review
- Owners who are not sure how to position the property
- Owners getting views but fewer enquiries than they expected
- Owners preparing for a season, a renovation reveal, or a relaunch
- Anyone whose property is nicer than their photographs make it look
- Owners who keep answering the same questions before every booking
Who this is not for
Not the right thing if…
- Anyone wanting guaranteed bookings or revenue. Nobody can promise that, and this report does not.
- Anyone wanting pricing or revenue management. A different discipline, and not included.
- Anyone wanting the work done for them. You get the copy written and the order specified. You paste it in.
- Anyone wanting photographs taken. We tell you which shots to take and how. We do not travel to your property.
- Anyone wanting property or advertising management. Not included, and not something this service does.
- A portfolio wanting one shared report. One purchase covers one listing. Five properties is five audits.
The offer
Listing Revenue Refresh™
$249 One property
A complete professional listing review with implementation-ready recommendations, delivered within 48 hours of your completed intake form.
- The full audit report, around 26 pages
- Listing Optimization Score across seven categories
- Top 5 priorities with a time and cost for each
- Five title options and a complete description rewrite
- Exact photo order, plus 15 to 20 captions
- Amenities audit and guest-confidence fixes
- Ten social posts and a 15-prompt AI host toolkit
- 30-day action plan
- One revision within 7 days
Get My Listing Audit — $249
Your 48 hours starts when your completed intake form arrives, not at payment.
Recommendations are provided for informational and marketing-optimization purposes and reflect professional opinion based on the listing and the information you supply. Results vary. No guarantee is made regarding bookings, occupancy, revenue or search ranking. You are responsible for reviewing factual accuracy before publishing changes to your live listing. This is an independent service and is not affiliated with, sponsored by or endorsed by Airbnb.
Your property is probably better than your listing makes it look.
One listing, examined properly, with the changes written out and ready to paste in. One flat price, delivered within 48 hours of your intake form.
Price $249
Turnaround 48 hours
Scope One property
Revision Included
Recommendations are provided for informational and marketing-optimization purposes and reflect professional opinion based on the listing and the information you supply. Results vary. No guarantee is made regarding bookings, occupancy, revenue or search ranking. You are responsible for reviewing factual accuracy before publishing changes to your live listing. This is an independent service and is not affiliated with, sponsored by or endorsed by Airbnb.